• Yazoo Member Spotlight


  • Yazoo Chamber Member: Good Hope General Merchandise

    Owner:  Holly Harper Coleman
    Location: 809 Jerry Clower Blvd Yazoo City, MS
    Hours: 8:30 a.m. – 5:30 p.m.

    What’s in store:  A wonderful mix of a sassy, tailored, latest fashion and high end finds.  This store has a little bit of it all.  Once a feed store with horse tack, feed, and plants, owner Holly Coleman channeled her creative juices and created a one stop shop for original and distinctive designs.  Good Hope contains women’s clothing, one of kind jewelry, women’s shoes and boots, men’s clothing, men’s boots, children’s boots, plants, home accessories, flower arrangements, tux rentals, and bridal registry.

    Holly has lived in Yazoo City for the past 20 years.  Good Hope General Merchandise started in 1997 by her brother and has continued to remain a family business for the past 17 years.   When asked what her favorite part about owning a business in Yazoo County Holly said, “it is the friendly atmosphere and unexpected experiences you find everyday here in Yazoo County.” 

    Holly says the advantage of owning a business in a small town is you become and extending member of the family.  She recounts the numerous times she helps find a last minute dress for high school senior’s  big event or spends that extra hour with a newly engaged couple discussing their plans for the future while selecting their registry items.  

    Good Hope General Merchandise is active in community events.  Holly understands the value of every $1 spent in her shop.   “In order for Yazoo County and Yazoo City to grow, we must understand the value of shopping local.  For every $1 spent in Yazoo City there is a $.68 return compared to the $1 spent out of the county with a return less than $.30.   Investing in local shops not only keeps our money local, it invests in the future of where we live.”  

    Good Hope General Merchandise is on Facebook.  Stop by and see the great spring finds and don’t forget to Shop Local Shop Yazoo!


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